Who Are the Top Sponsors of Scuderia Ferrari in 2026?

In 2026, Scuderia Ferrari HP operates with a sponsor ecosystem that reflects the economics of modern Formula 1: a data-driven, global, multi-industry platform built to sustain performance across a 24-race calendar and a year-round digital audience of hundreds of millions. From AI and hybrid cloud (HP, IBM) to race-critical logistics (Shell, CEVA), sustainability, and lifestyle brands, Ferrari’s lineup now also includes BingX as its first-ever crypto exchange partner, marking a strategic expansion into AI-powered digital finance and signaling how top F1 teams are aligning innovation, risk discipline, and global scale to stay competitive on and off the track.

This article explores the top sponsors of Scuderia Ferrari HP in 2026 and how partnerships spanning AI, energy, finance, logistics, lifestyle, and BingX’s crypto innovation power Ferrari’s performance, global reach, and year-round fan engagement in modern Formula 1.

A Brief Overview of Scuderia Ferrari

Scuderia Ferrari is the racing division of Ferrari and the most iconic team in Formula 1 history. Founded in 1929 by Enzo Ferrari, the team originally managed and raced cars for Alfa Romeo before Ferrari began producing its own vehicles in 1947, laying the foundation for the modern Ferrari brand. Scuderia Ferrari has competed in every Formula 1 World Championship season since 1950, making it the oldest and most successful team in the sport, with a record 16 Constructors’ Championships and 15 Drivers’ Championships. Based in Maranello, Italy, Ferrari represents a unique blend of racing heritage, engineering excellence, and global cultural influence, backed by one of the most passionate fan bases in motorsport, known as the tifosi.

The List of Top 10 Sponsors of Scuderia Ferrari in 2026

Based on Ferrari’s official partner listings and recent partner announcements, these are 10 of the most visible and strategically important sponsors around Scuderia Ferrari HP in 2026:

1. HP (Title Partner)

2. Shell (Premium Partner)

3. UniCredit (Premium Partner)

4. IBM (Premium Partner)

5. CEVA Logistics (Premium Partner)

6. PUMA (Premium Partner)

7. Ambipar (Team Partner)

8. BingX (Team Partner)

9. Peroni Nastro Azzurro 0.0% (Team Partner)

10. Richard Mille (Team Partner)

Note: Ferrari’s complete partner ecosystem is larger. This list focuses on the “headline” brands fans most often see across the car, team kit, trackside assets, and official partner pages.

Ferrari’s 2026 sponsor mix reflects how elite Formula 1 teams now operate as high-performance, data-driven global enterprises, not just race teams. By combining performance technology (HP, IBM), race-critical operations (Shell, CEVA Logistics), finance and global activations (UniCredit), lifestyle and fan culture (PUMA, Peroni Nastro Azzurro 0.0%, Richard Mille), and new-era innovation through its first crypto exchange partner BingX, Ferrari builds a balanced ecosystem that powers on-track results, year-round fan engagement, and long-term commercial resilience, offering fans deeper experiences and signaling to markets which industries are shaping the future of global sport.

1. HP: Title Partner

As Ferrari’s Title Partner, HP gives its name to the team, Scuderia Ferrari HP, underscoring a deep, operational partnership rather than simple branding. HP integrates high-performance PCs, edge devices, collaboration hardware, and printing solutions across Ferrari’s race operations and headquarters, supporting faster data processing, remote engineering workflows, and real-time decision-making throughout the season. With Formula 1 operating as a 24/7 digital sport driven by data, content, and global fan engagement, the title partner defines the team’s technological backbone, brand identity, and ability to scale innovation both on and off the track.

2. Shell: Premium Partner

Shell is one of Ferrari’s longest-standing and most technically embedded partners, supplying advanced fuels and lubricants developed through race-track R&D and tested under the extreme thermal and mechanical loads of Formula 1. Beyond racing, the partnership expanded in 2025 with a long-term renewable energy agreement supporting Ferrari’s Maranello operations, aligning on lower-carbon energy use, efficiency gains, and sustainable mobility research. Shell’s role connects Ferrari’s on-track performance directly with real-world energy innovation, positioning the team at the intersection of elite motorsport, fuel efficiency, and the global transition toward cleaner and more sustainable energy systems.

3. UniCredit: Premium Partner

UniCredit, one of Europe’s largest commercial banking groups serving 15+ million customers across multiple regions, partners with Ferrari to translate financial scale into premium fan access and global activations. The partnership has powered high-profile experiences such as the Drivers’ Presentation in Milan, using Ferrari’s brand to connect motorsport with culture, finance, and community engagement. Why it matters in 2026: major banking partners move beyond logo exposure to fund large-scale events, digital experiences, and fan ecosystems, reinforcing Ferrari’s presence in key European markets while aligning performance on track with trust, scale, and financial innovation off it.

4. IBM: Premium Partner

IBM powers Ferrari’s data-to-fan strategy by applying AI and hybrid cloud technology to transform race telemetry, strategy data, and historical insights into real-time, fan-friendly digital content, including AI-generated race summaries and an enhanced Ferrari app experience built on IBM’s watsonx platform. This partnership helps Ferrari process vast volumes of race and performance data at speed, then translate it into stories fans can consume instantly across digital channels. Formula 1 is increasingly a year-round, data-driven media product, and partners like IBM enable Ferrari to turn raw performance data into continuous engagement, keeping fans connected well beyond race weekends.

5. CEVA Logistics: Premium Partner

CEVA Logistics is a mission-critical partner behind Ferrari’s global race operations, responsible for transporting Formula 1 cars, power units, spare parts, and garage infrastructure across a 24-race, multi-continent calendar with extreme time sensitivity. Operating through a worldwide network spanning 170+ countries, CEVA supports Ferrari with air, sea, and ground freight while advancing carbon-reduction initiatives aligned with the team’s sustainability goals. In a sport where delays can compromise setup windows, data collection, and race readiness, logistics performance directly impacts on-track results, making CEVA one of Ferrari’s most operationally important partners, even without high-visibility branding.

6. PUMA: Premium Partner

PUMA is the official supplier of Scuderia Ferrari HP’s race suits, teamwear, and global fan apparel, powering one of Formula 1’s most valuable merchandise ecosystems tied to Ferrari’s worldwide tifosi base. The partnership spans performance-grade race gear and lifestyle collections distributed across 120+ countries, turning Ferrari branding into an everyday presence far beyond race weekends. In a sport with a rapidly growing global audience, apparel partnerships drive continuous visibility, fan identity, and recurring revenue, making PUMA a key channel through which Ferrari converts sporting passion into year-round cultural relevance.

7. Ambipar: Team Partner

Ambipar supports Scuderia Ferrari HP’s sustainability strategy by bringing expertise in environmental services, waste recovery, circular economy solutions, and decarbonization, reinforcing Ferrari’s ESG narrative beyond pure racing performance. Operating in 41 countries with 23,000+ employees and listed on B3 and the New York Stock Exchange, Ambipar positions the partnership around measurable environmental impact rather than symbolic sponsorship. As Formula 1 faces increasing scrutiny on sustainability, ESG-focused partners like Ambipar help Ferrari credibly address environmental responsibility while unlocking new sponsor categories, institutional partners, and sustainability-conscious audiences worldwide.

8. BingX: Team Partner

BingX joined Scuderia Ferrari HP as a Team Partner under a multi-year agreement announced on 16 January 2026, becoming Ferrari’s first-ever crypto exchange partner, a notable signal of selective openness to Web3 brands that meet Ferrari’s standards for performance, precision, and innovation. Founded in 2018, BingX serves 40+ million users globally and positions itself around AI-powered trading tools under BingX AI, derivatives, spot markets, and copy trading, aligning naturally with Formula 1’s data-driven culture as the sport enters the 2026 FIA regulations era. Ferrari has confirmed BingX will be integrated across events, digital platforms, global content, and exclusive fan experiences, elevating the partnership beyond logo exposure into long-term audience engagement.

For Ferrari, the deal validates crypto as a credible innovation vertical when paired with strong technology and risk discipline; for BingX, Ferrari becomes a flagship motorsport platform to accelerate global brand recognition. For BingX Academy readers, the parallel is practical: apply F1-style thinking, risk control, data-backed decisions, and process discipline, when navigating crypto markets. Tools like spot trading, derivatives, and copy trading can support structured strategies, but just as in racing, leverage amplifies outcomes, making risk management the defining factor between consistency and volatility.

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9. Peroni Nastro Azzurro 0.0%: Team Partner

Peroni Nastro Azzurro 0.0% partnered with Scuderia Ferrari HP under a multi-year agreement announced in 2024, blending two iconic Italian brands around lifestyle, design, and global fan culture rather than on-track performance. The partnership focuses on tifosi-led activations, limited-edition products, and international events, leveraging Peroni’s distribution across 30+ countries to reach Ferrari fans worldwide. Non-alcoholic sponsors are increasingly favored in global sport due to fewer regulatory barriers and broader event compatibility, making Peroni 0.0% a scalable, experience-driven partner aligned with Ferrari’s premium yet inclusive fan strategy.

10. Richard Mille: Team Partner

Richard Mille brings high-end horological engineering into Ferrari’s partner ecosystem through a multi-year collaboration that mirrors Formula 1’s obsession with lightweight materials, precision manufacturing, and performance under extreme conditions. Known for watches built using aerospace- and F1-derived materials and produced in tightly controlled volumes, Richard Mille aligns naturally with Ferrari’s ultra-premium positioning. Luxury engineering sponsors reinforce Ferrari’s identity at the intersection of exclusivity, cutting-edge design, and mechanical excellence, helping the team maintain its status not just as a racing icon, but as a global benchmark for performance-driven luxury.

What Makes BingX’s Scuderia Ferrari Sponsorship Significant for Crypto

Ferrari’s 2026 sponsor lineup is not assembled for visibility alone; it reflects how Formula 1 teams now think about performance, risk, data, and global scale, values that increasingly overlap with institutional-grade crypto markets. As Ferrari’s first-ever crypto exchange partner, BingX stands out as a new-era innovation sponsor, joining established leaders in technology, energy, finance, and logistics.

This positioning is reinforced by BingX TradFi, which extends the platform beyond crypto into USDT-margined commodities, forex, indices, and stock perpetuals, aligning digital asset trading with the same multi-market, risk-managed mindset seen in modern Formula 1, signaling that crypto, when paired with strong infrastructure, AI-driven analytics, and disciplined controls, is evolving from speculative branding into credible, performance-aligned finance.

For fans, this mix explains how Ferrari stays competitive year-round. For markets, it highlights a broader shift: brands that deliver precision, data intelligence, and controlled risk are the ones earning a place in elite global sports, and increasingly, in the next phase of crypto adoption.

Closing Thoughts

Scuderia Ferrari HP’s sponsor lineup in 2026 reflects how modern Formula 1 teams operate at the intersection of technology, operations, finance, lifestyle, and innovation, with each partner playing a defined role in sustaining performance and global relevance. From AI and data infrastructure to logistics, sustainability, and digital finance, these partnerships show that success at the highest level is built on precision, scale, and disciplined execution, not visibility alone.

At the same time, fans and market participants should remember that innovation, whether in motorsport or financial markets, comes with risk. Technologies like AI-driven trading tools, derivatives, and digital assets can enhance decision-making, but outcomes are never guaranteed. As with racing, risk management, preparation, and informed decision-making remain essential, and participants should assess their own risk tolerance before engaging with any financial products or emerging technologies.