Celebrity-backed tokens are making headlines again in 2025, and few names command as much attention as Kanye West. The global superstar, fashion mogul, and entrepreneur officially entered the crypto scene on August 21, 2025, with the launch of YZY, a meme coin and payment ecosystem built on Solana (SOL).
The launch followed weeks of speculation and confusion, with Kanye finally confirming the project’s legitimacy through a self-recorded video on X. Within hours of the announcement, YZY briefly touched a $3.1 billion market cap, sparking intense debate about its potential, risks, and long-term relevance.
YZY price surged to over $3.1 a few hours after launch | Source: BingX
This article breaks down what YZY is, how it works, why it’s unique, and how you can trade YZY seamlessly on BingX through ChainSpot.
What Is YZY Money (YZY) Meme Coin？
At first glance, YZY looks like another Solana meme coin, but Kanye West’s project is designed to go further. It sits at the center of a broader ecosystem called YZY Money, which aims to merge crypto culture with real-world financial use cases.
The ecosystem includes three main parts:
1. YZY Token – the primary digital currency of the YZY Money ecosystem, used for trading, payments, and future integrations. It powers all transactions within the system and is designed with anti-sniping features and cliff-based vesting schedules to promote fair distribution and long-term stability.
2. Ye Pay – a blockchain-based payment processor that allows merchants to accept both credit card and crypto payments. By leveraging Solana’s low fees and fast settlement, Ye Pay aims to reduce the standard 3–3.5% fees charged by traditional processors, making it a cost-effective solution for businesses.
3. YZY Card – a non-custodial debit card that connects directly to crypto wallets, enabling users to spend YZY and stablecoins like USDC worldwide. Unlike many crypto cards that first convert tokens into fiat, YZY Card supports direct on-chain spending, giving users more control over their digital assets without intermediaries.
What sets YZY apart from many hype-driven meme coins is its focus on fairness, security, and practical utility. The launch used an anti-sniping system with 25 contract addresses, of which only one was randomly chosen as the official token. This gave everyday traders a fairer chance and reduced bot-driven manipulation.
Beyond that, the integration of Ye Pay and YZY Card gives the token a purpose beyond speculation. Instead of being just another meme coin, YZY is positioned as part of a crypto-powered payment network, blending pop culture influence with fintech innovation.
When Was YZY Launched?
YZY officially launched on August 21, 2025, when Kanye West (Ye) announced the token’s release in a self-recorded video on his X account. The launch immediately sparked speculation, with some users initially questioning whether his account had been hacked before the project was confirmed as legitimate.
The token became tradable through Solana’s decentralized platforms such as Meteora and later gained wider visibility through exchanges and integrations, including BingX ChainSpot. For traders, this marked one of the most high-profile celebrity token launches of 2025, underlining both the opportunities and volatility tied to celebrity-driven crypto projects.
YZY’s Market Debut: Hype Meets Volatility
The launch of YZY showed just how powerful celebrity influence can be in the crypto market. Within hours of Kanye West’s video announcement on X, the token’s price surged to an all-time high over $3.1, taking its market cap to over $3.1 billion, briefly making it one of the largest meme coins on Solana. Trading volume skyrocketed across decentralized exchanges, and speculation poured in from both retail traders and crypto whales hoping to ride the hype wave.
However, the early trading activity highlighted the double-edged nature of meme coins. For example, one whale spent over $450,000 worth of SOL to scoop up 1.8 million YZY tokens, paying an average of about $0.24 per token. On the flip side, another investor who entered with $768,000 was left with only $56,000 in value after the token’s price collapsed within hours. These cases illustrate how quickly fortunes can be made, or lost, when a meme coin’s momentum shifts.
YZY Token Utility and Tokenomics
The YZY token is the backbone of Kanye West’s YZY Money ecosystem. Beyond being a meme coin, it is designed with both speculative appeal and practical use cases in mind.
• Payments: YZY can be used within the YZY Money ecosystem for transactions via Ye Pay, allowing merchants to accept crypto alongside credit card payments. By leveraging Solana’s speed and low fees, Ye Pay aims to reduce traditional payment costs for businesses.
• Spending: With the YZY Card, users can directly spend YZY and stablecoins like USDC at global merchants. Unlike many crypto cards that first convert to fiat, YZY Card enables direct on-chain spending, giving users more control over their assets.
• Trading and Liquidity: YZY is tradable on decentralized exchanges such as Meteora, and through BingX’s ChainSpot, which lets users access YZY without managing external wallets.
• Community & Culture: As a celebrity-driven token, YZY also functions as a cultural asset, linking fans and traders to Kanye West’s brand and broader ecosystem initiatives.
YZYNOMICS: YZY Token Allocation
YZY token distribution | Source: Yeezy Money
YZY has a total supply fixed at 1 billion tokens, 100% minted on Solana.The supply and distribution of YZY were structured to ensure both public access and long-term project sustainability.
• 20% Public Allocation – available for open market trading
• 10% Liquidity – dedicated to official pools for stability
• 70% Yeezy Investments LLC – subject to cliff-based vesting with Jupiter Lock
- 30% after 3-month cliff, vested over 24 months
- 20% after 6-month cliff, vested over 24 months
- 20% after 12-month cliff, vested over 24 months
This vesting structure helps prevent sudden sell-offs by insiders and makes the distribution more transparent and traceable on-chain. The system also employs anti-sniping mechanisms, where 25 contract addresses were initially deployed, with only one randomly selected as the official YZY token, making it harder for bots to manipulate the launch.
How to Trade YZY Memecoin on BingX
You can trade YZY in two ways on BingX: through ChainSpot for direct spot purchases, or through the Futures market if you want to long or short the token.
Read more: BingX ChainSpot: One Tap, All Chains
Option 1: Buy or Sell YZY Token on BingX ChainSpot
ChainSpot is BingX’s innovative feature that lets you trade on-chain tokens directly from your BingX account, without needing an external wallet or managing Solana gas fees. It combines the ease of centralized trading with the openness of decentralized finance.
Trading YZY Money (YZY) on ChainSpot powered by BingX AI insights
1. Log In to BingX: Create or log into your BingX account at bingx.com.
2. Deposit or Buy USDT: You’ll need USDT to buy YZY. You can deposit from another wallet or purchase via card, bank transfer, or P2P.
3. Search for YZY/USDT on ChainSpot: Go to the Spot trading section and search for YZY/USDT trading pair. ChainSpot integrates the liquidity pool directly.
4. Place Your Trade: Choose a market or limit order, confirm, and BingX will handle the on-chain transaction behind the scenes.
5. View Your YZY Holdings: Your purchased YZY tokens will appear in your BingX wallet instantly, no Solana wallet setup required.
For extra support, you can use BingX AI to track YZY’s real-time price trends, monitor volatility, and receive insights on market sentiment before entering or exiting a trade. This smooth integration of ChainSpot and BingX AI makes BingX one of the easiest platforms for beginners looking to participate in the YZY hype.
Option 2: Go Long or Short YZY on BingX Futures
If you want to speculate on YZY’s price movements rather than simply holding the token, you can trade it on the BingX Futures market. Futures allow you to go long (profit if YZY rises) or go short (profit if YZY falls), with the option to use leverage for amplified exposure.
YZY/USDT perpetual contract on BingX futures market, powered by BingX AI
1. Log In to BingX – Access your account from web or app.
2. Transfer USDT to Futures Account – You’ll need margin (usually USDT) to open a futures position.
3. Search for YZY/USDT (Futures) – Select the YZY perpetual contract from the Futures section.
4. Choose Long or Short –
• Go Long if you expect the YZY price to rise.
• Go Short if you expect the YZY price to fall.
5. Set Leverage and Place Order – Adjust leverage (beginners are advised to keep it low), choose your entry size, and confirm the trade.
6. Manage Your Position – Use stop-loss and take-profit levels to control risk.
Risk Reminder: Futures trading is high risk and can result in rapid losses, especially with leverage. Beginners should start small and use risk management tools.
New to BingX? Join the $YZY Launch Campaign and share 50,000 YZY plus a free $500 position by completing simple tasks like KYC, deposits, and trades between Aug 21–31, 2025. Click here to participate and start your YZY journey today!
Key Considerations Before Investing in YZY
Like all meme coins, YZY carries both high potential and significant risks. Its price can swing by triple-digit percentages within hours, making it extremely volatile and suitable only for money you can afford to lose. With 70% of the token supply held by Yeezy Investments, upcoming unlocks could pressure price stability. Much of YZY’s current momentum is fueled by Kanye West’s celebrity influence, meaning interest could fade if cultural attention shifts. Still, if Ye Pay and the YZY Card gain real adoption, the token could move beyond pure speculation and develop into a practical part of the crypto payment ecosystem.
Final Thoughts: Should You Buy YZY Memecoin?
YZY is Kanye West’s ambitious attempt to combine pop culture, payments, and crypto under one brand. Its launch shows how powerful celebrity-backed tokens can be, but it also highlights the risks that come with meme coin investing, such as rapid price swings, concentrated token allocations, and reliance on ongoing hype.
For traders, BingX ChainSpot makes YZY more accessible by removing the need for external wallets or Solana setup, offering a beginner-friendly way to join the trend. For those looking to speculate on price movements rather than hold the token, YZY is also available on the BingX Futures (Perpetual) market, where you can go long or short with leverage. However, whether YZY holds long-term value will depend on the real adoption of Ye Pay, YZY Card, and the broader YZY Money ecosystem, not just short-term hype.
In the end, YZY is a speculative play. It may offer opportunities for those who manage their risk carefully, but it should only be considered with money you can afford to lose. Always do your own research before making any investment decision.
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FAQs About YZY Meme Token
1. What is YZY Memecoin?
YZY is a Solana-based meme coin launched by Kanye West on August 21, 2025. It is part of the broader YZY Money ecosystem, which also includes Ye Pay, a crypto payment processor, and the YZY Card for spending digital assets globally.
2. When was Kanye West's YZY launched?
The official launch took place on August 21, 2025, confirmed by Kanye in a self-recorded video on X after weeks of speculation.
3. How can I buy YZY Money (YZY)?
You can trade YZY on BingX via ChainSpot, which allows you to buy on-chain tokens like YZY directly with USDT, no external wallet or Solana setup needed.
4. How do I store YZY safely?
The simplest option is to keep your YZY tokens in your BingX wallet, where trades are settled instantly and securely. For users who prefer self-custody, YZY can also be stored on Solana-compatible wallets such as Phantom, Solflare, or Backpack. Always double-check the official contract address before transferring tokens to avoid scams.
5. What makes YZY different from other meme coins?
$YZY is tied to a celebrity brand and includes practical tools like Ye Pay and YZY Card, giving it potential utility beyond speculation. It also features anti-sniping mechanisms and a vesting schedule to promote fairer trading conditions.
6. Is YZY a safe investment?
Like all meme coins, YZY is highly volatile. While it has strong cultural backing, its price depends heavily on market sentiment and celebrity influence. You should only invest what you can afford to lose.
7. Can I use YZY for payments?
Yes, YZY is designed to be part of the YZY Money payment ecosystem, where Ye Pay processes crypto and card payments, and YZY Card enables direct spending of YZY and stablecoins like USDC. Adoption is still in its early stages, but the ecosystem is built with everyday transactions in mind.