MORI Coin (MORI) is one of the hottest memecoins in the Solana ecosystem in July 2025. Built around the enigmatic “Professor Moriarty,” a Russian-speaking YouTuber known for his dark-web mystique and philosophical satire, MORI has captured the imagination of crypto traders and culture enthusiasts alike. Since its late June 2025 launch, the token has surged over 750%, briefly spiking 300% in a single day, and now boasts a market cap of more than $172 million.
This momentum is part of a bigger trend. Solana has emerged as the playground for meme coin innovation since 2024, with launchpads like Pump.fun and LetsBONK.fun enabling fast, community-driven token launches. According to CoinGecko, nearly 1,500 Solana-based meme tokens now exist, collectively valued at over $11.2 billion. Low fees, fast transactions, and viral marketing have turned Solana into the leading chain for this new wave of cultural tokens.
MORI Coin is among the most trending Solana memecoins | Source: CoinGecko
MORI Coin stands out in this crowded space thanks to its deep lore, gamified Telegram community, and ties to a creator with millions of followers. This guide explores makes MORI unique, how it gained its cult-like following, and how you can buy it on BingX.
What Is MORI Coin ($MORI)?
MORI Coin is a Solana-based meme token inspired by “Professor Moriarty,” a viral Russian-speaking YouTuber with over 3.2 million subscribers and more than 2 billion views across his content. Known for his sharp wit, dark humor, and philosophical takes, Moriarty has built a cult-like following that now fuels the token’s explosive growth.
The token doesn’t stop at memes. It incorporates Moriarty’s signature style, drawing on themes like “memento mori” (Latin for remember you must die), free speech advocacy, and underground internet culture. This branding gives $MORI a unique identity compared to typical meme coins.
Technically, MORI is built on the Solana blockchain, benefiting from its ultra-fast transaction speeds (~400ms block times) and minimal fees (averaging $0.00025 per transaction). This makes it highly accessible for users engaging in frequent transfers, community events, and airdrops through its official Telegram bot, which attracted over 100,000 users within its first week.
Unlike other meme tokens that often start from scratch, MORI leverages Moriarty’s massive audience reach and gamified mechanics to create momentum.
Buy MORI Coin now on BingX’s Innovation Zone and join one of Solana’s fastest-rising meme coin trends today.
Why Is MORI Coin Surging in Popularity?
Beyong a trending memecoin, MORI Coin is a cultural phenomenon tied to the viral persona of “Professor Moriarty.” With over 3.2 million YouTube subscribers and 200,000+ Telegram followers as of July 2025, Moriarty’s dark intellectual branding, satirical humor, and underground lore have created a ready-made fanbase for the token. This storytelling-driven approach makes holding $MORI feel like joining an exclusive club.
Each transaction contributes 1% to the League of Extraordinary Gentlemen’s treasury, a community fund that reinforces the sense of belonging and purpose. Gamified mechanics like the official Telegram bot (@moriappbot), which attracted 100,000 users in its first week, reward participants with XP and Energy for missions and referrals, adding viral momentum and incentivizing engagement.
MORI price surge | Source: BingX
This strong community foundation combined with technical advantages has fueled MORI’s meteoric rise. Built on Solana, the token benefits from ultra-fast transactions (under 1 second) and tiny fees (around $0.00025), making it ideal for microtransactions and trading. In early July 2025, $MORI’s price surged by over 300% in 24 hours, pushing its market cap past $170 million. The spike was amplified by viral narratives, including unverified rumors of “dark-web” affiliations, that captured the imagination of traders. Trading volumes also soared, with $5.9 million daily on Raydium and $7–9 million across exchanges like BingX, reflecting both speculative interest and cultural relevance.
Read more: What Is Raydium (RAY) DEX on Solana?
What Is MORI Tokenomics?
$MORI token distribution | Source: MORI Coin
The total supply of $MORI is capped at 1 billion tokens, with a clear allocation strategy that minimizes insider advantages and pump-and-dump risks. Here’s a breakdown of how the supply is distributed:
• Liquidity: 80% locked for one year to ensure stability and prevent rug pulls
• Professor Moriarty: 10% locked for one year, aligning the creator’s interests with the community
• Airdrops, Marketing & Partnerships: 10% reserved to drive growth, incentivize users, and form strategic collaborations
By locking founder tokens and the liquidity pool for one year, the team has signaled commitment to the project’s stability. This structure also supports MORI’s gamified Telegram ecosystem, where airdrop allocations incentivize user engagement.
Additionally, MORI employs a 1% transaction fee on every transfer, which goes directly into the League of Extraordinary Gentlemen’s treasury, a community fund that can be tracked transparently on their official site. This treasury funds future projects, rewards, and community-driven initiatives, reinforcing the meme coin’s collective ethos.
How to Buy MORI on BingX
Buying MORI on BingX is fast and beginner-friendly, thanks to its listing in the platform’s Innovation Zone. Follow these steps to get started:
1. Create a BingX Account: Visit bingx.com or download the BingX app. Sign up using your email or mobile number, and complete the simple verification process for added security.
2. Deposit Funds: To trade MORI, you’ll need USDT. You can deposit USDT directly from another wallet or buy it on BingX using a credit card, bank transfer, or peer-to-peer (P2P) marketplace.
3. Find MORI/USDT Pair: Head to the Spot market, then select the Innovation Zone tab; this is where BingX showcases high-growth, new listings like MORI Coin. Search for “MORI” and click on the MORI/USDT pair to open its trading page.
4. Place Your Order: Choose a market order for an instant purchase at current prices or a limit order to set your preferred price. Enter the amount of MORI you want to buy and confirm the transaction. Your MORI tokens will appear in your BingX wallet immediately after purchase.
Key Considerations Before Buying MORI
Like many meme coins, MORI is highly speculative and comes with significant risks. Its price is extremely volatile; while it saw 300% gains in 24 hours, such spikes can reverse just as quickly. Unverified “dark-web” narratives, though fueling hype, may also attract regulatory or reputational concerns. Additionally, MORI has no guaranteed utility beyond its strong community engagement and cultural relevance. Always confirm you’re purchasing the official token and do your own research (DYOR) before investing.
Conclusion
MORI Coin has quickly evolved from a niche meme token into a cultural phenomenon, fueled by its connection to Professor Moriarty’s massive online following and its viral, story-driven branding. With listings already live on BingX, its exposure continues to grow. Future roadmap rumors, including NFTs, a community DAO, and premium rewards, hint at potential expansions that could further engage its passionate user base.
However, it’s important to remember that MORI remains a highly speculative asset. Like most meme coins, its price is driven largely by hype, community activity, and market sentiment rather than intrinsic utility. Volatility and its edgy branding add layers of uncertainty. If you choose to get involved, consider your risk tolerance carefully and never invest more than you can afford to lose. Always do your own research before making any trading decisions.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments carry risk, and prices may fluctuate significantly.